LUXURY LINK BRAND BIBLE
OVERVIEW
Layout & Design
Pre-Press
After repositioning the Luxury Link brand and clarifying what it stood for and why, establishing a color scheme and design language, the entire brand bible had to be committed to print for dissemination and codification.
This became an internal editorial work that launched Luxury Link’s in-house magazine, “Lifestyle”.
This became an internal editorial work that launched Luxury Link’s in-house magazine, “Lifestyle”.
CHALLENGES
Filled with example imagery and brand messaging, the magazine needed to be clean and engaging with sample layouts, brand assets and how to use them as well as affinity brands to help align the new direction.
OUTCOME
The outcome was a document that codified the new brand as well as laid out the direction for designers and copywriters in an engaging and visually descriptive way.